About Us

We aim to build durable and happy people.

Why Make Movement Matter

At Make Movement Matter, we believe that physical and mental health go hand in hand. Confidence and competence in movement open physical, emotional, and mental doors, helping people navigate life’s challenges.

Founders Amber and Erin, both passionate about movement, observed a decline in student participation in school sports and social connections. Amber noticed disruptive behaviors in classrooms and partnered with Erin to pitch a program to Diane Nelson, Director of Instruction for West Vancouver Schools. Initially started in 2017 with Grade 2 students, the program showed significant improvements and gained support from the Board of Education. The program has since expanded to grades K-7, addressing the growing need for movement in classrooms.

What We Do

We’ve combined our diverse skills to create a program that builds competence and confidence in movement. Our fun, accessible, and inclusive services support teachers and students, helping them develop skills for a healthy lifestyle.

We promote physical literacy, fostering lifelong health and well-being. By building strong relationships with schools, we empower educators to integrate movement into their classrooms.

Our data backs our efforts, and we are excited to share our findings. Join us and witness the transformative impact of intentional movement on your students.

The Team

Meet your physical literacy mentors

The role of the physical health mentor is to educate all stakeholders, role model and provide practical resources and support for educators by meeting their individual needs.

Amber Pascual

Make Movement Matter
Co-Founder

Erin Crawford

Make Movement Matter
Co-Founder

Diane Nelson

Former Director of Instruction
West Vancouver Schools

What is Physical Literacy?

Defined as the ‘motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities’ (Whitehead, 2016), Physical Literacy has ripple effects into physical, social, emotional, and cognitive well-being across an individual’s lifetime.

And, it has been a missing ingredient in how we’ve been taught to cultivate a life filled with happiness, movement, physical and mental well-being, and connectedness.

You read that right: enhancing Physical Literacy in children builds durable kids, with skills to grow into resilient—and happy—adults.